Thursday, March 21, 2013

Brand Identity and Decor:
The mark of starbucks is the mermaid on the front, which can be recognized by anyone in general America. By using this mermaid Starbucks will be able to continue to evolve their logo.

The Starbucks logo is a combination mark, which includes both words and symbols.  The typeface included in the Starbucks logo is a modern theme.


The color of this logo is green, black, and white. The green in the design plays along with their theme of nature. Below are 2 pictures of nature themes in one of their stores:

This is part of the decor

This is an ad for community service that Starbucks sponsors

Here are 3 examples of outdoor signage in different parts of the world:
Little Ferry, NJ
Seoul, South Korea

Wellesley, MA
All of the signs above contain the same font, color patterns (green or white), and exact same spacing.

The menus of Starbucks contain type written print on chalk board material.  See below for examples.









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